Have you ever built a website by following all the processes mentioned in the SEO lexicon? It must have taken you hours and even days to get everything right in terms of SEO while building the website? Only to end up with scarcity of both lack of search and organic traffic?
Well, if you are dealing with such an issue then you are not alone as there are many website owners that keep tabs on the trends, follow the SEO lexicon, and amalgamate important SEO practices and still, they don’t get the desired result.
If you are implementing SEO by just reading two or three articles then the use and incorporation of SEO might look like a breeze but SEO is not as simple as it looks and many website owners fall prey to some of the most common SEO mistakes that we are going to discuss in this blog post.
Here is a look into what you must avoid while using SEO in the digital realm for getting desired results.
Keyword stuffing
The first thing that you are going to hear or read after exploring the SEO world is the use of keywords as this is the most basic yet most effective SEO practice that is always on the to-do list of SEO experts. But just because an article says that the use of keywords is good for content doesn’t mean that you should inundate every content with as many keywords as you wish.
Use of too many keywords is known as keyword stuffing and you should always stay away from such kinds of mistakes. But how to determine you are not using too many keywords in content? Well, the ideal keyword ratio is around 1-2% and this means that if there is 100-word content then the number of keywords shouldn’t be more than 1-2.
But this is not it as the type of keyword you use also plays an important role in the results you get from your SEO efforts and therefore, professional SEO New Jersey company is always a better decision than taking things into your own hand.
Avoiding broken links
Nothing can hurt your website like a broken list and if the removal of broken links is on your ‘to-do’ list for a very long time then instead of further procrastinating it, you need to start working on it. Even when you will choose professional SEO New Jersey services, the removal of broken links will always be on their agenda.
Broken links are a result of the URLs that you have used in your article no longer existing or have been replaced by other links. This makes it necessary for every website owner to review his articles, especially the high-performing articles for broken links, and fix the links as soon as they are discovered.
As per Google, broken links indicate that the website hasn’t been maintained well, and if the number of broken links keeps on increasing then your search engine ranking may start to plummet. If you can’t check your articles manually then it is a better idea to hire an SEO services company in New Jersey.
Not updating Google Business Listing
If you fail to update Google Business Listing then this can also have a negative effect on your overall SEO strategy as Google Business Listing is also used as a parameter by Google to analyze the authenticity and maintenance of the website.
You might have included all the information in Google Business Listing two years ago but are you sure that all the data entered by the SEO services company in New Jersey are still relevant? The one thing that you have to keep in mind is the information provided in the Google Business Listing should never be an outdated version of the information available on your website otherwise your ranking will suffer.
Using black hat methods
The three most popular terms that you might have heard while scouring the SEO realm are:
- White hat SEO practice
- Gray hat SEO practice
- Black hat SEO practice
Gray hat practices are a mix of both white hat SEO and black hat SEO but since gray hat SEO is riskier than white hat SEO, one should be careful while practicing it.
Black hat practices are all the illicit SEO practices and they are usually against the guidelines of the search engine. They are used to subdue the search engine system. Such methods are always penalized by search engines and none of the companies providing SEO services in New Jersey will recommend using such services.
Even the purchase of backlinks is considered as black hat SEO and the idea of getting on the top of search results without any effort might sound alluring but these are illicit practices of SEO that will end up getting your website even banned by Google.
A successful SEO strategy for increasing traffic will always be focused on the search engine and to be successful with your SEO strategy, you should always keep the above-mentioned SEO mistakes in mind. Apart from this, you should review your SEO practices every 8 months to get an idea of what’s going on and what needs to be avoided.
